HORIZONT – New Brand Design for DB Schenker
For DB Schenker, the transport and logistics subsidiary of German rail operator Deutsche Bahn AG, we developed a new Brand Design that strengthens well-established brand elements and creates a contemporary look.
The brand logo is retained, while a new colour and visual language present DB Schenker as an independent brand within the railway group. "Instead of the logo, we are changing its environment. In this way, we remain true to the brand's core and yet can still show its further development. The emotional appearance underlines the identity of our company, which we have communicated too little so far," says Rüdiger Vetter, Vice President Global Marketing at DB Schenker in the online edition of the brand magazine HORIZONT.
Read the full article online on the HORIZONT web page. (in German)