The Haus der Bayerischen Geschichte chooses the Peter Schmidt Group

The Peter Schmidt Group has gained another notable new client within the field of culture as the agency has successfully won a competition to create and design a new brand appearance for the Haus der Bayerischen Geschichte (House of Bavarian History). The project encompasses both the holistic redevelopment and long term management of the institution's core appearance, including its exhibitions across the state of Bavaria and the future museum of Bavarian history in Regensburg, as well as all related publications.

Ulrich Aldinger, who has been working as a Design Director at the Hamburg office of the agency since 2008, is going to transfer to the Munich office of the Peter Schmidt Group and oversee the project's development from the Bavarian capital.

The Haus der Bayerischen Geschichte forms part of the Bavarian State Ministry of Science, Research and Art and is the central institution of the German federal state of Bavaria which is today responsible for teaching and sharing the state's history. This is achieved through lectures, discussions and publications alongside diverse exhibitions held across different regions of the state, as well as from May 2018 the new Museum of Bavarian History that is currently being built in Regensburg on the Donaumarkt. As the foremost representation of The Haus der Bayerischen Geschichte in the public eye the museum needs to be highly visible, yet still concisely reflect new changes in the institution's brand appearance. "At the design's centre is a concept that combines elements of both past and present, of the proven old together with the innovative new" says Ulrich Aldinger. The institution's new appearance is going to be presented at both the opening of the museum as well as at the regional Bavarian exhibition "Forest, Mountains and King's Dream – the Myth of Bavaria" which will run from May to November 2018 at the Kloster Ettal monastery in Garmisch-Partenkirchen.

In recent years the Peter Schmidt Group has redesigned the visual appearance of numerous cultural institutions, such as the "Stiftung Preußischer Kulturbesitz" (Prussian Cultural Heritage Foundation), the Goethe-Institut, the Städel Museum in Frankfurt and the Nezu Museum in Tokyo, and so the inclusion of the Haus der Bayerischen Geschichte continues a notable tradition of cultural evolution. At the same time the project additionally adds creative strength to the Munich office of the agency which is today also realising projects for Hilti, Linde, Carlsberg Goup, L'Osteria and the Goethe-Institut.