Hanna Petersen and Sebastian Krowarz join the team of Peter Schmidt Group

Double reinforcement for the Peter Schmidt Group: The brand and design agency is pleased to welcome Hanna Petersen as Director Consulting, and Sebastian Krowarz as Director Brand Strategy.

As the new year begins, Peter Schmidt Group is announcing two personnel changes at the management level. Effective immediately, Hanna Petersen and Sebastian Krowarz have joined Germany's leading brand and design agency headquartered in Hamburg. Petersen, 39, most recently worked for Mutabor as Client Service Director. Prior to that she was employed by Syndicate Design. In her new position she will be responsible for Imperial Brands and other consumer branding clients. "I am pleased to welcome such an excellent and experienced consultant as Hanna to our team," said Florian Lauffer, Executive Director Consulting. "She is not only an expert in her field, her strong personality will also be a welcome addition to our company. She is a perfect fit for us thanks to her holistic approach to projects."

The hiring of Sebastian Krowarz also underscores the agency's philosophy of managing brands stringently across disciplinary boundaries. The 36-year-old has extensive expertise in the development of internal and external communication strategies and will help Peter Schmidt Group expand its strategic consulting services. Before joining Peter Schmidt Group as Director Brand Strategy, he worked as Group Head Strategy for Keko; prior to that he was employed by Ogilvy for ten years, working for such clients as Porsche, Deutsche Bank, Allianz and O2.

Peter Schmidt Group was founded in 1972 and is currently Germany's top-selling brand and design agency and part of the BBDO Group Germany. Around 220 employees work at the agency's offices in Hamburg, Frankfurt, Düsseldorf, Munich and Tokyo, serving major international clients such as Mercedes-Benz, Linde, Henkel and Imperial Brands, as well as fashion and beauty brands in addition to cultural institutions. The agency has also been responsible for the corporate design of Deutsche Bahn, Germany's national railway, since 2017.