Gregor Ade has been appointed to the design jury of the Eurobest Festival

In total, ten German jurors are going to be represented at this year’s European creative summit in Helsinki

Gregor Ade, Managing Partner at the Peter Schmidt Group, has been appointed to the jury of the Eurobest Festival of Creativity, 2014. A total of ten creative minds from German agencies have been selected by the organisers of this leading European, creative competition which will take place this year from 1st December to 3rd in Helsinki, Finland.

Gregor is going to be the only German member of the design jury this year, though, and will share his expertise when officiating over best work in areas of communication and brand identity, brand environments and brand packaging. To be "appointed to the jury of the Eurobest Festival is a special honour as it is a leading, European competition. Consequently, to be successful entries need to be exceptional and creatively convincing, yet still be outstanding when implemented in their particular, relevant market," said Gregor. The design jury will be chaired by Bruno Stucchi, the owner of Dinamomilano, and this year it is especially seeking submissions which have a strong, ethical dimension: "I hope to see excellent work with a strong, ethical component. Design which impacts positively on the life of people, not just ‘nice’ ideas."

The Eurobest Festival of Creativity first took place in 1988 and it is now a leading, European creative competition. Organised by Lions Festivals, which also hosts the world's most famous festival in Cannes, of the close to 4,700 works which were finally submitted to Lisbon’s 2013 Eurobest, German agencies had excelled with a total 875 entries, the largest number of contributions from any single country. Alongside the competition itself, there will also be a multi-day, conference program which will once again be held in conjunction with an industry exchange of current communication trends and issues.