Sustainable packaging for Christmas presents: Peter Schmidt Group combines Japanese Furoshiki culture with upcycling
The Peter Schmidt Group brings the Japanese tradition of wrapping gifts in a reusable cloth to Germany and added a decisive new twist: the agency produces the cloth from Ocean Plastic. This not only avoids new waste, but also recycles existing waste. And because the cloth is always passed on, it spreads a meaningful idea – gift by gift.
Christmas is near, and for many people it's an opportunity to exchange presents. But gift-wrapping paper is usually only used once and then ends up in the garbage. Many packages are also made of plastic, which has to be disposed of or collects in the oceans. But the art of packaging and the joy of unpacking can also be enjoyed in a sustainable way. The Japanese practice the custom of Furoshiki. This traditional gift cloth can be passed on again and again, and also has many other uses.
The brand and design agency Peter Schmidt Group has brought Furoshiki to Germany – and reinterpreted the custom to reduce waste twice. On the one hand the product is a clever packaging solution, on the other hand it consists of reused Ocean Plastic. On closer inspection, the pattern on the cloth illustrates the location of the floating islands of garbage in the oceans. So the Furoshiki not only makes a small contribution to the regeneration of our planet, it also inspires a moment of reflection. Because every time it is used, the aesthetically coded story is passed on and raises its recipient's awareness.
A reflection of our close relationship to Japan
The Furoshiki is also a reference to the close ties to Japan that Peter Schmidt Group has had since it was founded. The agency serves local clients from its Tokyo office, among other locations. Japanese culture is therefore firmly anchored in our self-image. The Furoshiki is also a continuation of our "Grace of Waste" initiative. Last year the Peter Schmidt Group made an assortment of soaps series from the coffee grounds produced in our offices, thereby demonstrating one wat to process waste creatively..
Risography and pointillism: sustainable down to the last detail
Just like last year's contribution, this year's product also carries the idea of sustainability a step further, for example by using a Japanese printing process called risography that uses inks based on soybean oil and water. This is particularly resource-saving and environmentally friendly. It also consumes significantly less energy than conventional printing processes. Posters and greeting cards are made from seaweed paper; dot-screen printing also uses just a third as much ink as full-tone printing. The project was realized under the direction of Creative Director Ulrich Aldinger and Design Director Sven Franke. The illustrations are by the Tokyo artist Kyonosuke Takayasu.