The Goethe-Institute has once again chosen the Peter Schmidt Group.

Following a European-wide search to identify a lead agency that could re-design its corporate identity, the Goethe-Institute has once again decided on the Peter Schmidt Group.

The decisive factor in their choice was our submitted concept for the future development of their corporate identity. It was forward thinking and offered a consistent management of the Goethe-Institute brand within the many different media channels in which it is present around the world.

Since 2009 we have been working for this client and in recent years have developed a new international brand image for them. We are looking forward to strengthening the future together with the Goethe Institute and presenting a positive image of Germany to the world.