Evertaste wins Best of the Best and Gold at the German Brand Award
The new Evertaste brand bundles all LSG Group services for the convenience food sector. To ensure the success of this strategic realignment, the brand and design agency Peter Schmidt Group supported the company not only in brand development, but also in the worldwide rollout and onboarding of the sales and communication teams. This achievement was subsequently acknowledged by the panel of judges of the German Brand Award, which is presented by the German Design Council. In addition to gold in the Corporate Services category, the brand received the highest Best of the Best award in the Brand Innovation of the Year category.
The LSG Group is known to many people for its range of services related to aircraft in-flight services, but the company is also active in many other areas. Together with the brand and design agency Peter Schmidt Group, the LSG Group optimized its portfolio structure and launched the new Evertaste brand. Evertaste bundles all of the company's services in the convenience food sector and offers packaged products for on-the-go consumption. The Peter Schmidt Group guided Evertaste along the entire path of brand development, from workshops with worldwide brand managers to global rollout and onboarding of the sales & communication teams, including all aspects of corporate design and name development. This comprehensive and seamless consulting service was also praised by the jurors of the German Brand Award, which is presented annually by the German Design Council. They honored Evertaste with two major awards. In addition to gold in the "Corporate Services" category, the brand received the highest "Best of the Best" award in the "Brand Innovation of the Year" category.
"The project was successful for us in many ways," said Alexandra Siokou, Director Global Brand & Marketing Strategy at LSG Group. "The Peter Schmidt Group supported us as an agency partner from brand strategy through design development to its worldwide implementation, and consistently demonstrated a tremendous understanding of brand change processes." Jan Facchinetti, Director Brand Consulting at the Peter Schmidt Group, added, "You don't introduce a new brand by giving your customer a set of rules and a set of templates. Rather, it is a matter of conveying an understanding of the changes employees will face, and thereby making them brand ambassadors."
Evertaste adds the finishing touch to LSG Group's brand portfolio
Evertaste is a brand of the LSG Group, the world's leading provider of a comprehensive range of products and services for in-flight services. The portfolio includes catering, on-board sales and entertainment programs, on-board service equipment and the associated logistics, as well as consulting services and the operation of lounges. Many travellers are familiar with the LSG Sky Chefs brand, which operates primarily for airlines. In creating the Evertaste brand, the LSG Group has consolidated its portfolio. The new brand replaces the previous brand names and companies within the LSG Group that covered the packaged product segment, such as Starfood, Oakfield Farms and Constance Food Group.
The Peter Schmidt Group is currently Germany's top-selling brand and design agency and part of the BBDO Group Germany. Its customers include major international companies such as Linde, Henkel and Imperial Brands, financial institutions such as Postbank and DZ BANK, fashion and beauty brands, and cultural institutions. Since autumn 2017, the Peter Schmidt Group has also been responsible for the corporate design of Deutsche Bahn. Around 220 employees work at the agency's offices in Hamburg, Frankfurt, Düsseldorf, Munich and Tokyo.