Heidelberger Druckmaschinen is the best corporate design re-launch of the year
The reworked corporate design of Heidelberger Druckmaschinen created by the Peter Schmidt Group has now received a gold German Design Award 2017, the highest award possible within this category. Promoted by the German Design Council, the jurors of the competition acknowledged this project to be the best corporate design re-launch of the year.
The jury statement: „The reworked corporate design is honest, fresh and modern in its appeal, reflecting the company’s transformation into a full-service provider without radically altering its previous corporate image. This extremely strong piece of work favours evolution over revolution. The design concept with its carefully thought-out signets has been systematically implemented right down to the smallest detail and it works beautifully. The quality of the design work is revealed particularly when the result is viewed as a whole. A fantastic solution.“