Peter Schmidt Group optimiert Website der DZ BANK für alle Devices
Since December 2015 DZ BANK has presented itself using a significantly modernised website appearance and today dzbank.de, dzbank.com and dedicated platforms, such as for
The design was created around an existing content management system that ensured familiar functions and previously created data could be retained and thus served as a sound starting point for further redevelopment. The project team then optimised its concept and design, developed a totally new interaction principle, as well as an image concept, and was responsible for assuring the overall quality of the system's composition and optimisation. The entire redesign was carried out in under six months and employed an iterative, agile process that had involved all of the projects participants.
DZ BANK is the central institution of the cooperative bank network within Germany and acts as a central bank for more than 900 local cooperative banks across the country. Since 2005 the Peter Schmidt Group, currently Germany's most successful brand and design agency, has been responsible for the further development of DZ BANK's corporate design.