Deutsche Glasfaser teams up with Peter Schmidt Group for corporate design
Peter Schmidt Group is now the corporate design agency for Deutsche Glasfaser (German Fiber Optics). The telecommunications company is committed to providing broadband services in rural regions throughout Germany, and according to its own statements is Germany's market leader for direct fiber optic connections. Against the backdrop of the company's ongoing growth and the opening of its own fiber optics network, the brand is to be repositioned and given a new visual identity. The company chose to collaborate with Peter Schmidt Group after a multistage pitch. The new brand identity will be rolled out nationwide in early 2021.
A fast and stable internet connection is taken for granted nowadays. But Germany's rural areas in particular often can't keep up with the speed at which people live and work today. Deutsche Glasfaser wants to change that. Since its founding in 2011 the company has become a driving force behind the expansion of fiber optics in Germany, and maintains offices in Borken, Monheim am Rhein and Saarlouis. In view of the brand's new strategic role in the telecommunications market, the company has teamed up with design agency Peter Schmidt Group.
“Deutsche Glasfaser is ensuring the digital future of Germany. Its strong performance should be presented in a much more progressive way, both in terms of the company's stance and its visual identity,” said Niels Stehn, creative director at Peter Schmidt Group. “We are very happy to help Deutsche Glasfaser get there.”
The objective of the brand repositioning and the redesign of its corporate identity will be to set Deutsche Glasfaser apart from the strong competition and increase the emotional appeal of the company's technology and services for communities, companies and private individuals.
“The holistic approach of Peter Schmidt Group, with its pioneering strategic processes and strong design impulses, was the deciding factor for us, and we are confident we have found the right partner for the repositioning of our brand,” said Bernd Ohlinger, director of marketing at Deutsche Glasfaser.