Designtagebuch – New corporate design for Union Investment
Designtagebuch reports on the new corporate identity of Union Investment that is being implemented gradually. The most conspicuous changes have to do with the basic elements of the visual identity – the logo, brand shape and color pallet. The established logo has been revised to stand up straight, enhancing its stability and making it independent of the brand-typical shape it was previously always paired with.
The blog approves of the change, saying: "A sensible adjustment, (...) also due to the resolution of the so-called handshake style. Taking green as an accent color is a right addition, I think, because the previous monochrome look sometimes seemed a bit stuffy and dreary."