Designtagebuch – A new brand image for Ameropa

Designtagebuch reports on the new corporate identity of Ameropa. The most conspicuous change is the newly designed logo: instead of in capitals, the brand name is now written in cursive handwriting, and appears much younger and more appealing.

For about twenty years Ameropa used a logo set in capitals. It has now been replaced by a wordmark in a flowing, cursive typeface. The magazine approves of the change, saying, "The Ameropa lettering is visually appealing, and radiates youthfulness and sophistication on the one hand without appearing stuffy on the other."

You can read the entire article (in German) here.