Continental drives its redesign.

The Peter Schmidt Group has reworked the entire brand image of Continental, one of the world's leading automotive tyre manufacturers.

Since early 2012 we have been serving this successful DAX company from both our offices in Hamburg and Frankfurt, headed by our Managing Partner Gregor Ade. Based on a preceding Continental strategy and positioning process we have simplified its logo, almost unchanged since the 1920s, and given its corporate design a more modern and fresh appeal.

This new appearance reflects the cultural changes Continental has accomplished to date; the values of trust, freedom, loyalty and a winning mentality that has strengthened the identity of a company which has approximately 175,000 employees worldwide.

The new look of the corporate brand was successfully presented at Continental’s annual general meeting on May 15, 2013, in Hannover.