The Peter Schmidt Group wins four awards at the Corporate Design Prize
Four projects of the Peter Schmidt Group have received an award at this year's Corporate Design Prize (CDP): In addition to a special collection of bags for N ÜBER C the design of the Rosa Schapire Art Prize and the sound branding for Schüco, as well as the agency's exhibition stand at the retail fair EuroShop 2017, have all convinced this year's judges.
"The diversity of successful projects reflects our holistic understanding of corporate design," said Lukas Cottrell, Managing Director of the Peter Schmidt Group, as "Brands must today impress across every touchpoint, no matter if digital, within a room or even as an acoustic message." The agency's creative work for Schüco, developed together with BLUT Conceptual Audio Design, clearly illustrates this last point where the company's brand values have been translated into distinctive acoustics which characterise the firms products through a high precision musical instrument, the "Schüco Phon". Just a few weeks earlier this project had previously convinced jury members of the ADC who honoured it with a bronze prize.
For N Über C the Peter Schmidt Group has translated semaphore flags of common distress signals into unique, graphic patterns for a one off collection of cork leather accessories and the hand finished corporate design, that is also visible on each of the products themselves, won in the category "Corporate Design Launch". Equally successful was the upside down "R" of the Rosa Schapire Art Prize that since 2016 has become a powerful symbol that is today firmly anchored within the public's perception. And not least of all, how could the agency stage a 15 square metre booth at the Euro Shop Fair in Dusseldorf that effectively presented the brand identity of the Peter Schmidt Group on a limited budget? Our answer had been a "Memphis style" design that featured an oversized popcorn cannon which quickly became an Instagram hit, as well as winning in the "Corporate Staging" category.
The Peter Schmidt Group currently has the highest turnover from all of Germany's brand and design agencies and supports global concerns, such as Linde, Henkel and Hilti, financial institutions, such as DZ BANK and Postbank, as well as medium sized companies and technological leaders, such as the map provider Here, from its offices in Hamburg, Frankfurt, Düsseldorf, Munich and Tokyo.