Second issue of Brand Management Review published
Focus topic: the digitalisation of brand communication and brand management
When did classic brand communication begin to change into direct and individual dialogue? Was it in 1993, when the first Web browsers became available? Or did the paradigm shift take place in 2006, when Facebook made itself open to everyone? What’s certain is that both milestones are inextricably linked to the overarching topic of digitalisation. The recently published second issue of Brand Management Review therefore focuses on what influence this has on both brand communication and successful brand management – not only looking to analyse the past, but also turning its attention to future trends and challenges. On 32 pages, a wide variety of writers well known in the industry attempt to clarify this complex subject.
Brand Management Review is published by the Peter Schmidt Group, currently Germany’s leading branding agency. The publication is targeted at those responsible for brands in both strategic and operative capacities, in particular those at globally active companies, and can be ordered via the Peter Schmidt Group website. The online edition can be accessed at www.brand-management-review.com.