International speakers and an extraordinary new font: “Beyond Type”, on Friday, 9 November 2018
Fascination for typography, creative inspiration and stimulating discussions about what typography can and should achieve in the future – all this is the focus of "Beyond Type.” On Friday, 9 November 2018, industry experts will be speaking at Affenfaust Galerie in Hamburg, including Dan Rhatigan from Adobe Type, Prof. Jürgen Huber and Martin Wenzel from Supertype as well as Sarah Hyndman. The event, organized by the Peter Schmidt Group, was prompted by the presentation of a newly designed typeface derived from the handwriting of agency founder and design icon Peter Schmidt.
House typefaces are experiencing a renaissance in many companies, because they save licensing costs and strengthen the independence of their presence. For the latter reason, the brand and design agency Peter Schmidt Group has also decided to develop its own in-house typeface by translating Peter Schmidt's handwriting into a typeface with a strong personality that reflects the work of the designer as well as the values that characterise the agency. The result is an entire family of fonts: Peter Schmidt Type from Sans to Serif, Script, Slab, Neoclassical and Blackletter – a wealth of variants that enables maximum flexibility in use and a wide variety of aesthetic accents. The typeface was developed over a period of one and a half years by Supertype, and will now be presented at the "Beyond Type” event on Friday, November 9, 2018 at Affenfaust Galerie in Hamburg. Peter Schmidt as well as Prof. Jürgen Huber and Martin Wenzel from Supertype will provide detailed insights into the development of the typeface. Guests can also see for themselves the variety and scope of the typeface at an accompanying exhibition.
The afternoon will not only be marked by the presentation of the new typeface, but also by discussions on the role of typography and current trends, featuring three speakers who have already been guests at numerous international conferences and whose presentations focus on very different aspects.
Three different perspectives on the fascination of typography
Sven Fuchs, designer at the Peter Schmidt Group and type developer at Typocalypse, will take guests on a typographic journey through time back to the early 20th century. At the time, Peter Behrens' design studio, together with Walter Gropius, Ludwig Mies van der Rohe and Le Corbusier, formulated answers to the common design questions of the time. Fuchs will not only outline these topics, he will also analyse the popular myths about typography and present the latest research results, including a detailed look at Peter Behrens' legacy.
After this historical excursion, Dan Rhatigan, Senior Manager of Adobe Type in New York, will discuss "The Future of Typography" and the visual effect that fonts can give to content and meaning. Not only will he showcase the benefits of typography-centric work, he will also show how new font technologies can enhance the visual impact and versatility of fonts in digital formats.
At the end of the afternoon, Sarah Hyndman will host a “Type Tasting” where the audience can experience the typographic discoveries she spent five years uncovering. She has explored all the places typography hides and resides, and how it unconsciously influences our decisions. After all, writing interacts with all the senses and personal handwriting reveals much of a person's character. From the writing we choose, Sarah can see how we like our coffee.
About the event:
The "Beyond Type” symposium and exhibition will be held from 1 p.m. to midnight on 9 November 2018 at Affenfaust Gallery, Paul-Roosen-Straße 43, 22767 Hamburg. Participation in the event is free of charge, but requires prior registration. Fifty slots on the guest list are available here: https://beyondtype.eventbrite.de
From 2 to 7 p.m. on Saturday 10 November 2018, guests can visit an exhibition of writing experiments, and a poster sale will be held starting at 6 p.m. All proceeds will go to the Bundesverband Alphabetisierung und Grundbildung e.V. (Federal Association for Literacy and Basic Education).
Friday, 9 November 2018 (advance registration required):
1 p.m. – 2 p.m.: Admission
2 p.m. – 2:30 p.m.: Interview with agency founder and design icon Peter Schmidt
2:30 p.m. - 3:15 p.m.: Prof. Jürgen Huber and Martin Wenzel, Supertype:
“One handwriting style, six typefaces, twenty-four fonts: The development of the Peter Schmidt Type.”
3:15 p.m. – 4 p.m.: Coffee break
4 p.m. – 4:30 p.m.: Sven Fuchs, Peter Schmidt Group:
“Peter Behrens: The real father of avant-garde typography.”
4:30 p.m. – 5:15 p.m.: Dan Rhatigan, Adobe Type:
“The Future of Typography”
5:30 p.m. – 6:15 p.m.: Sarah Hyndman, Type Tasting:
“Discover that there is more to a typeface than meets the eye.”
After 7 p.m.: Eat, drink, socialize
Midnight: End of event
Saturday, November 10, 2018 (public):
2 p.m. – 6 p.m.: Exhibition of writing experiments with the Peter Schmidt Type
6 p.m.: Sale of exhibited posters
7 p.m.: End of event
Dan Rhatigan works with Adobe Typekit in New York as senior manager of Adobe Type. As a typesetter, graphic designer, typeface designer and teacher, he has more than 25 years of experience in a wide variety of industries, including several years in London and New York as Type Director for Monotype. He has a Bachelor of Fine Arts degree in Graphic Design from Boston University, a Master of Arts degree in Font Design from the University of Reading in the UK and a pretty ragged passport.
Sarah Hyndman studied graphic design in the UK and is known as an author, speaker, multisensory typography specialist and founder of the innovative Type Tasting Studios. Her lectures and workshops not only manifest her passion for writing and its perception, but remain true to their mission: to change the way we think and speak about typography with humour and excitement. Clearly, her books like "Why Fonts Matter" and "How to Draw Type and Influence People" are also thought-provoking.
Sven Fuchs is a designer at the Peter Schmidt Group in Frankfurt and co-founder of the Saarbrücken type foundry "Typocalypse", in which he realizes projects with a focus on font design, typography and code. He draws inspiration for his work from writing in public spaces and from his passion for researching the history of typography. He conveys his knowledge in workshops and has already taught at the Trier and HBKsaar Universities of Applied Sciences. After completing his master's degree in communication design at the University of Trier and a practical semester at FontFont, he absolved the "Type and Media Master" programme at the Royal Academy of Art (KABK) in The Hague, the Netherlands.
Prof. Jürgen Huber and Martin Wenzel have been familiar with the subject of typography for more than 20 years and have received several awards for their work. As “Supertype” they help customers to convey the right message with the right typography, no matter whether it is about well-known brands (MediaMarkt, Deutscher Fußballbund), public clients (Federal Government, Glasgow School of Arts) or local players (Giesinger Bräu Munich, Lotto Berlin). In addition, both are training new generations of typographers in the communication design course at the University of Applied Sciences, HTW Berlin.