Andreas Butterbrodt has been appointed to lead and strengthen our Strategic Teams.

The Peter Schmidt Group is pleased to announce a new appointment: On November 1, 2013, Andreas Butterbrodt starts as Executive Director of Brand Strategy.

Andreas Butterbrodt will work closely together with our other Managing Directors Armin Angerer, Gregor Ade and Günther Misof and his brand expertise will greatly strengthen our management team’s skills. He will also take on the multi-site responsibility for our Brand Strategy Team as he leads them forward in exciting new branding projects.

Coming from the Berlin based strategic agency "diffferent", where he most recently led a team of ten, 38 year old Andreas brings a wealth of experience to the Peter Schmidt Group. Previously he was employed at Universal McCann, McCann, DDB Berlin and Comrepublic and in recent years he has primarily worked with prominent clients, such as Volkswagen, Commerzbank and The Walt Disney Company (Germany).

"Andreas Butterbrodt brings a very broad understanding of brand needs to the Agency. His skills and previous experience, from classical communication agencies right through to pure strategic consultation, perfectly fit the Peter Schmidt Group," says CEO Gregor Ade. "Our three business divisions of Brand Development, Brand Experience and Brand Management are now truly supported holistically."