Peter Schmidt Group wins three awards at the ADC competition
Peter Schmidt Group achieved one of its best results in recent years at this year's Art Directors Club (ADC) competition in Germany, winning three of the organization's coveted "Nail" awards. The guarantee for success was PSG's "Grace of Waste" project, a gift-wrapping cloth in the tradition of Japanese furoshiki that was made from ocean plastic. The textile recycles existing waste while simultaneously helping avoid new waste.
At the 2020 ADC competition, the brand and design agency Peter Schmidt Group received a total of three of the coveted Nails in bronze – all of them for the furoshiki from the "Grace of Waste" series, which has been awarded in the categories of individual design, promotional packaging and sustainable design. "Sustainability is firmly anchored in our agency culture," explained Armin Angerer, managing partner of Peter Schmidt Group. "After all, anyone who deals with packaging solutions on a daily basis is sensitized to how innovative techniques and new ideas can conserve resources. Our Green Hub and the Grace of Waste initiative provide important, thought-provoking impulses that are also convincing in terms of their aesthetic design."
With the furoshiki from the "Grace of Waste" series, Peter Schmidt Group brings the Japanese tradition of wrapping gifts in a reusable cloth to Germany. The agency also added a decisive new twist to this tradition by producing the cloth from recycled ocean plastic. This not only avoids new waste, but also recycles existing waste. Upon closer inspection, the pattern on the cloth illustrates the location of garbage patches in the world's oceans. Thus the furoshiki is not only a small contribution to the regeneration of our planet, but also a call for reflection. With every gift the aesthetically coded story is passed on and sensitizes a new recipient. The project was realized by a team representing all of the agency's locations under the direction of creative director Ulrich Aldinger and design director Sven Franke. The illustrations were created by Tokyo artist Kyonosuke Takayasu