Live via Google Meet: Prof. Ruediger Goetz speaks at The 30 Minute – University of Planning

Hamburg, 14.9.2021

What contribution can empathic design make to anchor brands in the minds of consumers? In his lecture “Deeply touched by reality”, Prof. Ruediger Goetz analyzes the challenges of our digitized society - and what consequences brands should draw from this. He explains what this means for the work of agencies and shows selected best practices.

The lecture is part of series 1:many of "The 30 Minute – University for Planning". Join for free via Google Meet: Thursday, September 16, from 5 p.m., followed by a discussion.

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