Harper’s Bazaar: Ruediger Goetz on the future of perfume bottles

May 2022 edition

Peter Schmidt Group has been shaping the iconic appearances of perfume brands since its founding, having created flacons for Jil Sander and Davidoff, among others. In its May edition, Harper’s Bazaar speaks with managing director Ruediger Goetz about how customers' expectations regarding perfume packaging have changed, and what perfume bottles will look like in the future.

“Flacons are often displayed prominently in a person's home. The bottle is customer's first sensuous point of contact with what is a rather ephemeral product. The flacon is also a status symbol that identifies the people who purchase it as members of a certain social group,” says Ruediger Goetz, managing director of the agency. “The bottle's design tells a story – one that either idealizes the past in an escapist, hedonistic way, or one that expresses the present in an idealistic way. We are currently experiencing a new wave of purism. In a world that is getting faster, more complicated, more confusing, people are turning to minimalistic flacons in search of simplicity and an unadulterated emotional connection.”

The e-paper version of the May edition of Harper’s Bazaar in German is available here.
 

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