For the fourth year in a row: Peter Schmidt Group is one of Germany's most innovative companies

Hamburg, 23.2.2023

In a study by the business magazine Capital and the statistics portal Statista, 3700 industry experts put Germany's companies to the test, selecting 466 of them as the country's most innovative businesses in 2023 – with Peter Schmidt Group leading the way.

For the fourth consecutive year, Capital magazine and Statista have named Peter Schmidt Group one of Germany's most innovative companies – an honor bestowed on only 466 business in the year 2023. The recognized business prove that innovation is possible even in times of rising energy prices and an uncertain economic outlook. Lukas Cottrell, managing partner of Peter Schmidt Group, even goes one step further. For him, the present-day upheavals are the ideal time to initiate transformation processes more resolutely than ever before. “In times of crisis, people begin to rethink established processes. Markets are put on reset – and companies that boldly move forward now will gain a decisive edge in their industry.” At the same time, the relevance of design is growing within this context. “Design is a catalyst for change,” Cottrell says. “It can simplify complex issues and provide orientation for people.”

Of course, designers and agencies themselves need to be part of the change and drive innovation processes forward.  This is where Peter Schmidt Group is making its mark – for example, by integrating artificial intelligence into its creative processes. This is no longer just a matter of experimentation, but a reliable way to analyze and optimize design routes. Clients of Peter Schmidt Group profit from decades of experience in automated roll-outs, which the agency has integrated into its software solutions for efficient, global brand management (BrandScape). Lukas Cottrell: “Our task is to explain to our clients the potential of technical innovations, and guide them on their way into an exciting future.”

The complete list of “Germany's most innovative companies” is published in issue 2/2023 of Capital and can also be found online. Peter Schmidt Group appears in the category "Internet, Medien & Kommunikation“ (“Internet, Media & Communication”).

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