Better Brands in Health: New whitepaper reveals the design potential available to healthcare brands

Hamburg, 9.5.2022

People's expectations of health products have changed. In its “Better Brands in Health” whitepaper, brand and design agency Peter Schmidt Group shows how brands can position themselves for success in the future.

Today’s consumers are taking much more responsibility for their own health than they did a few years ago. They are consciously making lifestyle decisions that impact and improve their own well-being. And their expectations of healthcare brands have changed, too. Healthcare products are not only in demand when people become ill, but have become a regular part of everyday life for healthy folks, too. As a result, “Conventional design codes aren’t working anymore,” says Liv Markieton, design director at brand and design agency Peter Schmidt Group. “This is forcing brand managers to rethink designs that were still successful just a few years ago – and they need a solid foundation for a new visual identity.”

Empathy makes brands successful in the healthcare market, too

In its “Better Brands in Health” whitepaper, the agency provides the necessary basis. Experts for strategy and design summarize the formative developments in the healthcare market and translate them into concrete recommendations for action. The findings are based on studies, market observation, and many years of expertise in the industry. The report also includes best-practice examples for current trends. Designs are becoming simpler and more emotional, and communication with consumers is becoming more interactive – through the addition of digital offerings, for example. Ecological sustainability and social responsibility are also increasingly compelling sales arguments.

Lukas Cottrell, managing partner at Peter Schmidt Group, says, “It's the task of design to enable an emotional connection between brands and consumers. The healthcare industry is no exception – on the contrary, one’s own health is a very personal topic. Brands that are capable of acting with empathy are gaining relevance. Our model for empathic brand management helps them along the way.”

Here you'll find more information about the whitepaper and how to get it.

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