Everything new begins with a moment of fascination.
Design is a process of change. And this involves two things: exploring new frontiers and trying out approaches that have never been seen before, while at the same time imparting a sense of security to clients who are pioneering unknown terrain. The intersection of these two sets defines our methodology in the field of activation and innovation: We question processes, experiment with new materials and production methods, develop digital prototypes and develop radically new approaches to solutions. Our internal Lab 72 offers every employee a platform to think ahead and explore new trends.
At the same time, we create projects that help to moderate change – activation campaigns, change communication, digital and analog brand spaces. We do not regard design as a completed process, but as a chain of diverse experiences.
New things are created by thinking outside the box, so it is only logical that projects in the area of activation and innovation are usually inter-disciplinary. Colleagues from a wide range of disciplines contribute their expertise. We are convinced that when it comes to finding the best idea, what matters is not what area you work in – whether you're a designer or a project managers, temporary help or senior management. We all ask the same question, "What if...?" And we can all contribute answers that help people and move brands forward.