Brand identities are put to the test every day, as the brand's visual elements are used in more and more new applications. This work is not done by agencies alone, but primarily by employees of the company on the basis of rules and guidelines – which they must understand and interpret. So good brand management means providing security, flexibility and efficiency to those involved in the process. This can invovle making it easier to work with an existing design, or introducing a new design and ensuring its consistent implementation. The larger and more global the company, the more challenging the task.
We combine expertise in the various disciplines of design with an understanding of the structures and organisational processes of globally active companies. We develop concrete suggestions on how to increase the efficiency of brand work – and we deliver the necessary tools, from change microsites and helpdesk offers to comprehensive brand portals. The latter integrate seamlessly into existing system landscapes and are scalable and expandable at will. They make it possible to automate routine tasks, manage assets centrally and ensure high-quality standards for all apsects of brand management.
No corporate design or packaging concept is any good unless it can be conveniently and properly implemented in everyday business. Creative excellence is indispensable, of course, but the processes of brance change, brand implementation and brand management also require the right tools. We support globally operating companies with powerful portal solutions that are perfectly tailored to the respective requirements.